study
Challenge
Conduct UX research and design a mobile fitness app featuring personalized workout plans, rehabilitation programs, trainer booking, and progress tracking.
Scope
Analysis
Design
Desktop
Adaptives
Animations
We conducted an in-depth UX benchmark of 10 global fitness chains and mobile apps (The Gym Group, CrossFit Games, Virgin Active, Planet Fitness, PureGym, LA Fitness, F45 Training, Gold's Gym, Orangetheory, Curves). Each product was evaluated across visual UI, navigation hierarchy, core features, value propositions, and onboarding friction.
Based on user research, we defined 4 distinct personas spanning weight loss for busy IT professionals to physical rehabilitation for wounded military personnel. This insight shaped the product to support both standard workout routines and adaptive trainer-guided recovery programs.
Olha
Olena
Ivan
Mariia
We built 2 detailed Customer Journey Maps covering weight-loss and post-injury rehabilitation scenarios—from scanning the gym QR code to overcoming workout plateau at month three. Every friction point (program selection confusion, fear of improper exercise form) was addressed with targeted UX solutions like interactive video guides and trainer chat.
Ready to bring your vision to life? Let's team up on your next project and create something unforgettable together.
Prior to visual styling, we created detailed grayscale wireframes for the core user flow: onboarding, account verification, step-by-step biometric profiling (age, weight, fitness goal), workout program selection, and certified trainer profiles.
The final UI design uses a high-contrast dark theme with energetic lime-yellow accents for optimal legibility during gym workouts. We crafted 27 end-to-end screens covering body parameter onboarding, workout and trainer discovery, session booking, subscription checkout, exercise video player, and personal progress analytics.
